DNA art club
Building a scalable community platform with custom event booking for 50+ events (recurring, on-demand, paid), 230+ artist profiles with discovery system, and strategic CTAs driving newsletter signups and membership conversions.
Zalando Design System
Designing clear, consistent iconography to improve warehouse app efficiency
My superpowers

My Master's in Brand Management and experience as a media planner for LEGO taught me to design solutions that serve both users and business goals — not just pretty interfaces.

I've designed warehouse applications and B2B tools at Zalando — notoriously complex software requiring clarity for non-desk users. I don't shy away from hard problems.

I don't just design — I build. From Figma to HTML, Webflow sites, to vibe coding with Claude Code. I can take ideas from concept to working product.

Self-taught design systems via YouTube. Now exploring AI tools for ideation, wireframing, and code generation. I pick up new tools quickly and integrate them into my workflow.

I quantify design impact with metrics, conduct competitive analyses with pricing matrices, and write Google Sheets AI functions to extract insights. Design decisions backed by evidence.

I've built iconography-heavy design systems and organize complex information clearly. Structure and consistency are how I scale design work.