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Illustration 3 - Anastasiia Yezhyzhanska photo
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Hi! I am

Product designer who thinks in systems and ships in code

Anastasiia

Selected Projects

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DNA art club

After Before

Building a scalable community platform with custom event booking for 50+ events (recurring, on-demand, paid), 230+ artist profiles with discovery system, and strategic CTAs driving newsletter signups and membership conversions.

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UX/UI Design

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AI-Enhanced Development

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Performance Optimization

Zalando Design System

After Before

Designing clear, consistent iconography to improve warehouse app efficiency

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UI Design

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Icon Design

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Accessibility Audit

Zalando Pick App

Zalando Pick app mockup on MDE device

Optimising task performance: 40% faster item selection with non-sequential flow redesign

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UX (re-)design

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Prototyping

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Usability testing

My superpowers

Hybrid background - design and marketing

My Master's in Brand Management and experience as a media planner for LEGO taught me to design solutions that serve both users and business goals — not just pretty interfaces.

UX Research Experience

I've designed warehouse applications and B2B tools at Zalando — notoriously complex software requiring clarity for non-desk users. I don't shy away from hard problems.

Design Systems

I don't just design — I build. From Figma to HTML, Webflow sites, to vibe coding with Claude Code. I can take ideas from concept to working product.

International Perspective

Self-taught design systems via YouTube. Now exploring AI tools for ideation, wireframing, and code generation. I pick up new tools quickly and integrate them into my workflow.

Active collaboration

I quantify design impact with metrics, conduct competitive analyses with pricing matrices, and write Google Sheets AI functions to extract insights. Design decisions backed by evidence.

Versatile toolkit

I've built iconography-heavy design systems and organize complex information clearly. Structure and consistency are how I scale design work.

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